Household Inverter

INVERTER becoming a LIFESTYLE PRODUCT.

Research Insight- Through consumer research we unearthed the cause of low product acceptance for Amaron inverter- high consumer fatigue in the home inverter category as caused by the deep utility product image rendered by the market leaders.

Design Strategy- Re-introducing home inverters under a new category in home appliance segment by novel and appealing enclosure design. This was achieved by breaking the semiotics- with new industrial design language.