http://epaper.dnaindia.com/epapermain.a ... =2/11/2009
From Onio, mobile platform for defence
Nilanjana Ghosh Choudhury. Pune
Operating guns, fixing technical applications and carrying out an unmanned reccé can now be done without being at the spot.
City-based Onio Design, in collaboration with the Defence and Research Development Organisation (DRDO), has developed a unique mobile robotic platform that can carry out the jobs up to 500 m through a control device.
The product is called the Robostation and has been developed under Onio's technology applications and product development initiative. The device was first launched and demonstrated to a focused audience during a symposium on robotics and autonomous vehicles in Pune last November.
"We developed this mobile robotic device through a technology collaboration with Research and Development Establishment (Engineers) at Dighi. The mobile platform can carry up to 40 kg and can be controlled from a distance of 500 m. It uses a specially designed controlled equipment," said Onio Design founder Prakash Khanzode. "The controlling device is ministered through a backpack which has the computers and other monitoring devices in it," he said.
Some applications which can use this mobile platform are pick-and-place operations, as a disrupter unit, carrying out reccé and operating guns.
"We are developing unmanned vehicle projects. This device helps us in validating the software required for operating unmanned vehicles on a smaller platform," said senior scientist at the R&DE laboratory Alok Mukherjee.
The device is currently been used at the DRDO laboratory for in-house applications.
"We have developed three prototypes of the robotic station.
They have been been delivered to DRDO. Our company has also designed an exo-skeleton extra armour worn by soldiers to increase their load-carrying capacity in specific
terrains," said director of Onio Design Manoj Kothari.
Onio is also looking at commercial manufacturing of the device. "We will produce this on a much larger scale through our network of vendors at the MIDC Bhosari area after
we complete our delivery to the defence," Khanzode said.
Mukherjee said robostation is a pioneering product. Earlier, such devices were imported. The device can be used to teach robotics.
Onio has also designed and developed a
multi-terrain robot ladder for the DRDO labs.
New Animation Video is avaiable for the Award Winning Hospital Bed Design
The video is prepared to provide insights of innovations embedded in the new design.
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Soon after the Award Winning Hospital Bed Design, it was turn for the launch of products for DRDO. With the collaboration with DRDO & Electronics Industry, Onio Design has developed a series of products under Onio’s Technology Application and Productization Initiative.
The products were launched and demonstrated to the focussed audience at the recent Symposium on ‘Robotics and Autonomous Vehicles’ at DRDO Labs, Pune (7 & 8 Nov, 2008).
For pictures and information Onio Technology Innovation: Recent Products
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Consumers will be brands, that try to promote themselves in their target groups i.e. people around them. Companies should facilitate this process rather then forcing own brand imagery on the consumers in the coming time. This was the mega direction that emerged in the two day roundtable ‘Insight India 2008’, organized by Onio Design Pvt. Ltd. In collaboration with Style Vision of France.
The beautiful bank of Powai lake and the stimulating campus of Indian Institute of technology provided the perfect backdrop as marketing and design honchos across the industries like LG, Nokia, Asian Paints, HCL, Ruby Mills (textiles), Ganjam (Jewellery), Titan Industries along with professors and students of Industrial Design Center (IIT) and WeSchool sat together and discussed the upcoming social trends for 2009-2010 for India.
Manoj Kothari, the Director and Principal Strategist at Onio Design and Ms. Genevieve Flaven, MD of Style Vision, together presented the six key trends for 2009-2010 for India. Maxself was voted as the strongest trend followed by AtEthics and Vworld. Two years back Twin World was voted as the strongest trend by the participants of Insight India 2006, which refers to ‘mixing the genres for creating a new experience’.
Onio Design presented the new way of consumer segmentation for Indian market that combines the personality and SEC based segmentation and yet accounts for ‘root-connect’. Manoj Kothari elaborated on how western methods of consumer segmentation are good for a homogeneous society while diversified and evolving society like India needs a different yardstick.
Ms. Revathi Kant, head of design for Titan Industries elaborated on Titan’s approach to women buyers in India and how Titan created the Raga range for this segment. Titan is the first brand in the World to create an exclusive range for women like this, which has done very well in the market.
Mr. Pradeep Lokhande, MD of Rural Relations portrayed the picture of evolving consumers in Rural India where ‘men’s face cream’ is also in demand already. He was emphatic in saying how the ‘community wisdom’ rules supreme in purchase patterns in rural India. He also elaborated on how television and village haat (weekly market) are two most effective promotion channels in Rural India.
Prof. Ravi Poovaiah the head of Industrial Design Center (IIT) spoke on the essence of Indian Design. He noticed that how ‘content’ takes precedence over the ‘form’ in the minds of Indian consumers. Through highly visual presentation he also touched upon how young designers are working on ‘collaborative design’ in India.
On the second day, two experts from industries as diverse as Animation (Chetan Deshmukh-MD- Toon Box) and Fashion garments (Amit Sinha- Creative Director-Alok Industries) were engaged in a panel discussion with Ms. Genevieve Flaven. It was interesting to hear that Indian fashion industry usually follows three seasons. Winter season is literally ‘Festive Wear’ unlike the West where ‘Winter Forecasts’ are usually dark and subdued colors. Summer is long in India so 'Pre-summer' and 'Post-Summer', two collections are planned. Amit also mentioned an important cue on current luxury trends in Indian fashion industry- Luxury is about manual value-addition i.e. a touch of traditional craft.
In the workshop on the second day, it was interesting to see the trends and the consumer segments being put to use. The brief was to create a new product or experience combining inputs from different industries for the pre-decided consumer segment and trend. Four cross-industry groups worked on future products/services with given segment and projected the selected trend on it.
Manoj spoke at Design Conclave 2008 on 'Making India a Design Hub' on 25th Sept.2008. Manoj elaborated on how design in India needs to touch the 'Sensing paradigm' for churning world brands from India. Other people on stage who spoke included Hari Nair (head of Whirlpool golbal design), Ravi Chattpar (Frog Design Shanghai), MD of Hafele India and Abhimanyu Kulkarni, the head of Philips Design India.
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