Godrej invited Manoj to deliver a keynote speech during the MEGA series of workshop being conducted across the group. These workshops are aimed at raising the design competitiveness of the company by sensitizing the key empployees towards User Focused Innovation,Brand-led-Design and Empathic Innovation techniques.
Godrej is one of the leading Indian business house with presence in several countries across several domains ranging from soaps to rockets.
A business delegation comprising of heads and business leads of the Finnish companies, ranging from beverages to clean-energy-tech, visited Onio on Oct 18th, 2011.
This visit was organised by Finpro and co-ordinated by Chennai office. Onio's founder director, Manoj Kothari welcomed the guests and delivered a short presentation on cultural nuances of conducting business in India. Group also discussed positioning and messaging issues in brands while dealing with Indian market. An interesting question came-up during the discussion that ensued was, how can Onio's consumer segmentation, come handy in handling HR issues better, by the foreign companies.
One of pearls of wisdom by Prof Nadkarni -"For every project, please try to create one concept that is 'trend-setting'; if not for the client, let it be an internal achievement".
Here is the complete video of Manoj's presentation at TEDx NID Bangalore, discussing the three essential design attributes for India-
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