One of the latest tools in the hand of innovation savvy organisations and design companies is 'Co-creation'- means creating WITH consumer, rather than imposing a product on them. Onio recently concluded co-creation workshops across India and Indonesia for a large consumer durable manufacturer, for a product for emerging (Bottom of Pyramid) market. This workshop came right after a detailed ethnographic research across 6 cities/towns of India and Indonesia (Innovation for Emerging Market) with several shop, home and dealer visits.





Onio devised country specific visual tools to engage the consumers and elicit better responses from them. Onio worked with its extended network of design teams in Jakarta and other Indian cities along with the core team, for facilitation of these multi-cultural workshop.

With this, Onio underlines its committment towards trend-setting innovation methodologies and focus on innovation for emerging markets that are becoming relevant for the world.
Leading business TV channel of India, CNBC TV 18 profiled Manoj and Onio in their show called Young Turks - Game Changers. Here is the link-

http://backends.moneycontrol.com/tv/vie ... amp;part=2



Long weekend of Holi (28th Feb 2010) saw 9 of the Onio team members zoom off to Konkan coast on bikes. Beatrix, our latest team member from Germany joined them on her maiden Indian road trip.
Research led design methodology practised by Onio has many a tools at disposal to understand the real needs of the users. One of them is 'Bodystorming'. As the market becomes highly competitive and conventional market-research does not provide enough clues for innovation directions, newer methods like ethanography, bodystorming, fly-on-the-wall etc are being practised by leading innovation companies. Onio is one of them. Here is the article published in Economic Times, the leading business newspaper -

http://economictimes.indiatimes.com/ET- ... 605390.cms


Onio's strength in 'new category creation' and creating product that change the contours of the existing market, came to the fore with Tribal Italia Home Inverter (Emergency Power Supply).



This product is a need of every home in emerging countries, where electricity supply is infrequent. It is usually a unfriendly electrical gadget stored away from living room. Onio's design research showed that it lacks the looks and utility to treat it like a 'consumer durable' i.e. if it is a power supply then why extra power sockets are not provided on it?

Amara Raja, the business group that makes the famous Amaron brand of batteries, has launched this as a flagship product of the new consumer brand they unveiled - TRIBAL.



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