How would India move in next 5 years?
Small car, the need today, would still be in demand?
What role will cycle and its derivatives play in the next 5 years?
Retro styling, a trend today, will it give in to some ting new?
Will the 'Indian Styling' ever take shape?




These were some of the questions, articulated by the founder director and principal strategist of Onio, Manoj Kothari, at the Styling and Design Conclave 2010 at New Delhi. This event is organised by Society of Indian Automobile Manufacturers. Manoj's presentation dealt with one of the fastest emerging consumer segment, that has been intriguing most of the consumer companies -Straddlers. Straddlers are the young professional, coming from conservative backgrounds, suddenly thrown into the modern consumption an exposure. They are the subset of 'SEEKERS', a segment which is soon going to explode into 50 mn households by 2015.

Interesting finding of the presentation was the role of Bollywood imagery in the automobile stying for this segment, apart from other key trends.

Other people in the panel (from left)- Mr. Craig Cather (CSM AUTO), Mr. Andreas Wolfsgrubber (Magna Steyr), Mr. Sandeep Karyakarte (Tata Motors) and Mr. Amitoj Singh (IIT DELHI).

Onio Design Pvt. Ltd. announces a strategic tie-up with a leading business consulting firm Milagrow Business and Knowledge Solutions based in Delhi, to offer integrated innovation strategy solutions.





Onio would provide product design and branding services while Milagrow would offer strategic busisness consulting in core areas of business to the MSMEs. Milagrow is promoted by Mr. Rajeev Karwal, a known name in the industry with immense experience in consumer products market in India as ex-CEO of Philips and at Electrolux.

Onio and Milagrow have been working together sinc last several years and across the consumer products spectrum.

http://www.milagrow.in/msme/product-design
  |  related link


FICCI has been a close collaborator with Onio since 2006 (when we put together Pune Design Festival for the first time under the aegis of Pune Design Foundation and FICCI). Manoj spoke at Design Conclave on how Color Research is coming of an age in Indian consumer focused Indsutries. Manoj elaborated on why it is not correct to say 'what is the color for the next season/year for India'. Different consumer segments have different penetration of global trends and hence they have different manifestation levels of color sensibilities as well.
Mr. Anil Sondur of Tata Elxsi and Mr. Rahul Bhutiani of IDEA, Ahmedabad, also exchanged ideas from the panel. Dr. Vaijayanti Pandit thanks Manoj for collaborating with FICCI on various occasions on design and related events.

Mr. Sushil Jiwrajka, chairman, western regional council of FICCI, reiterated his faith in design being the next revolution India is launching itself into.


After four successive years, Mumbai (2005), London (2006), Copenhagen (2007) and Mumbai (2008) it's is going to be New Delhi for Insight India 2009, a two day event focused on elaborating Design Strategy for the Indian market, from global trends to local insights. This year this event is being held in collaboration with NIFT, Delhi, along with Style Vision (the global trend research company and our partner for the event since the beginning).

With increasing focus on emerging markets and more specifically India, understanding the consumer beyond market statistics has become important. Global trends are closer to Indian consumers than ever before, at the same time consumers are increasingly becoming sensitive to the local touch.

First day of the event focuses on unveiling the social mega-trends for the coming years in India, along with a rich line-up of speakers from varied industries. On the second day immerse yourself in a cross-industry Trend Mapping exercise in thee interactive workshop.

Like always, Onio's Principal Strategist, Mr. Manoj Kothari would introduce the roundtable and discuss the Indian Insights and Trends while Ms. Genevieve Flaven, Director of Style-Vision would bring the global perspective on trends.

In the past, this event has been attended by brand managers, head of design, head of R&D, business strategists, designers and senior management. Participants were from IKEA, Nokia, Volkswagen, P&G, LG, Titan, TI Cycles, Ganjam, Asian Paints, Unilever, ITC, Future Group, Tata Motors and several SMEs .

Event is scheduled on 6th and 7th Nov. 2009, at the stylish campus of National Institute of Fashion Technology, New Delhi. An array of international and Indian business leaders would surely provide a great networking platform as well! Ruchika is based at Delhi to assist with any inquiries. Her contact number is +91 999 090 3194.

Check out www.oniodesign.com/roundtable for detailed brochure and registration details. Not to forget that this roundtable is open to a limited number of participants.


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