Leading business TV channel of India, CNBC TV 18 profiled Manoj and Onio in their show called Young Turks - Game Changers. Here is the link-

http://backends.moneycontrol.com/tv/vie ... amp;part=2



Long weekend of Holi (28th Feb 2010) saw 9 of the Onio team members zoom off to Konkan coast on bikes. Beatrix, our latest team member from Germany joined them on her maiden Indian road trip.
Research led design methodology practised by Onio has many a tools at disposal to understand the real needs of the users. One of them is 'Bodystorming'. As the market becomes highly competitive and conventional market-research does not provide enough clues for innovation directions, newer methods like ethanography, bodystorming, fly-on-the-wall etc are being practised by leading innovation companies. Onio is one of them. Here is the article published in Economic Times, the leading business newspaper -

http://economictimes.indiatimes.com/ET- ... 605390.cms


Onio's strength in 'new category creation' and creating product that change the contours of the existing market, came to the fore with Tribal Italia Home Inverter (Emergency Power Supply).



This product is a need of every home in emerging countries, where electricity supply is infrequent. It is usually a unfriendly electrical gadget stored away from living room. Onio's design research showed that it lacks the looks and utility to treat it like a 'consumer durable' i.e. if it is a power supply then why extra power sockets are not provided on it?

Amara Raja, the business group that makes the famous Amaron brand of batteries, has launched this as a flagship product of the new consumer brand they unveiled - TRIBAL.


Entity Group is a $ 200 million global business house, based in India with offices in UK, Sweden, Australia and UAE, focused on Energy Monitoring Systems and Solutions.

Onio helped them integrate the several local brands which they had acquired in Europe and Australia and create a single global brand - 'SECURE'. Onio also helped in evolving a transiton strategy that would allow the existing brand equity to be leveraged to the optimium. Onio in this process, carried out a series of corporate ethnographic interviews with stakeholders in the value-chain for this group.



Onio also created the brand identity along with Identity-Manual for uniform application across its offices in India, Europe and Australia.

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