Durabulid

Launching a branded product in a market that is spoilt by low end cut-throat players is a real challenge. When Onio came into the picture the name Durabuild was already decided, and the client now wanted the messaging and the visual branding.

The logo was created to reflect the solid and engineered nature of the product while simplicity reflected the long range player attitude. Onio also created the print collaterals for Durabuild, apart from corporate stationery.