Abs

An upmarket fitness club wanted to differentiate itself and come across as a friendly and warm place compared to all-brand, dumbell hang-out.

Onio provided the 'wellness' positioning and created a modern yet 'classy' identity for 'Abs'.

Onio later went on to do the complete print promotion i.e. print ads, brochures, posters, hoardings, fliers, stickers, badges, gifts and also made a corporate film.